Shanky’s Whip Irish Whiskey Liqueur has launched three new formats aimed at the Scottish local retail sector.
The 350ml, 1 litre and 1.75 litre bottles are available to now via the distributor Craftwork.
The 350ml bottle marks a dedicated focus on the convenience sector and speciality retailers in the coming year, being the ideal size and price point for impulse and on-the-go purchases amid the trend of at-home consumption of quality sipping drinks and cocktails. The 1 litre and 1.75 litre offerings have been launched to suit premium supermarkets and grocery retailers where there is an established consumer appetite for quality dark spirits.
Using a blend of Irish spirits and aged pot still whiskey, Shanky’s Whip uses the natural flavours of vanilla infused with caramel to create a dark and distinctive spirit that is creamy and smooth with buttery, vanilla notes and a sweet spice and butterscotch finish with long Irish whiskey notes.
Tim Dunlop, Commercial Director at Shanky’s Whip, said: “Now available in over 50 markets, Shanky’s Whip has rightfully earnt its place on shelves around the world. With the launch of the new formats into Scotland, we’re broadening its and appeal even more. We’re in a period of significant investment for Shanky’s Whip and its success is testament to its striking brand proposition, quality liquid and unique offering.”