From 21st March, Müller is refreshing its core Fruit Corner and Crunch Corner range with a new recipe, packaging design and ad campaign.
First up, the Corner yogurt will get a thicker, creamier-tasting recipe makeover to better accompany the fruit and crunch accompaniments.
Next comes a brighter, more vibrant packaging design across the entire core Fruit Corner and Crunch Corner range.
Finally a new ad campaign featuring brand ambassador Nicole Scherzinger will air across TV screens from April and run throughout the year to encourage consumers to try the new and improved Fruit Corner and Crunch Corner variants.
Müller Group Chief Marketing Officer Michael Inpong, said: “We are delighted to refresh our number one brand, Müller Corner. The yogurt in our Crunch and Fruit Corner will get thicker, creamier tasting and even more Müllerlicious, while the packaging will ensure our product remains vibrant and eye-catching on shelf. And with Nicole on board and on TV screens in April, we expect this latest Müllerlicious makeover to be a huge hit with customers and consumers alike.”
The revamped Crunch Corner and Fruit Corner SKUs will be introduced to retailers from 21st March on a rolling basis. There will be no change to rrps.
