Suntory Beverage and Food GB&I is investing £6m to support the recycling of its bottles by renovating the packaging of its Lucozade brand.
The investment will ensure that the Lucozade Sport bottle is only made from recycled plastic. The move will save 3,400 tonnes of virgin plastic being produced annually. Alongside this the bottle will be redesigned with a smaller label – reducing the volume of plastic used previously and ensuring that every bottle can be recycled back into another bottle.
Although they’ve always been recyclable, the new labels which feature on-pack recycling prompts, ensure that the bottles can be sorted into the clear waste stream to be recycled back into bottles at UK recycling centres.
In total the changes represent a saving of 3,500 tonnes of virgin plastic and 9,000 tonnes of CO2, contributing towards the company’s net zero ambition.
This is because the shift from using virgin plastic made from fossil fuels to recycled plastic (rPET) reduces CO2 emissions by approximately 79% . New targets announced by SBF GB&I recently set its ambition to reduce greenhouse gas emissions by 50% by 2030 on the way to net zero by 2050.
Alpesh Mistry, Sales Director at SBF GB&I, said: “These bottles not only look great but mark a hugely exciting step in our sustainable plastic packaging journey. We know our shoppers want to do their bit for the environment and from the end of this year they will be able to buy a bottle of Lucozade Sport knowing that if recycled, it can be turned back into another bottle. This is the kind of circularity we’re striving for as we Grow for Good and I hope retailers get behind us in our mission to recycle.”