Blended whisky brand Label 5 has unveiled a new sponsorship deal with Livingston Football Club.
The initial deal runs for the remainder of the 2023/24 season, with a view to extending the partnership further. It sees Label 5 appear on the back of the men’s first-team shirts, along with trackside advertising and a presence behind the bar for match day drinks and hospitality at the club’s grounds.
Label 5 is produced and bottled by Glen Turner at its Starlaw Distillery site in Bathgate, just at the other end of the Almond Valley to Livingston’s stadium, the Tony Macaroni Arena – or the Spaghettihad, as it’s fondly known.
Jamie Stewart, Glen Turner UK Commercial Director, commented: “For many of our staff and their friends and family, this is their home team.
“It’s an extremely proud day for all of us to see Label 5 take up its position on the Livingston FC shirt and thanks to everyone for the warm welcome we’ve received so far. We can’t wait to introduce our whisky and enjoy a few drams with Livingston fans in the months ahead.”