Kopparberg will launch its marketing campaign this summer with a £5m marketing investment in events, press, social media, digital and outdoor. The multi-channel activity will focus on Strawberry & Lime and Elderflower & Lime, before introducing the new Frozen Fruit Cider range.
This year’s campaign takes inspiration from trends rooted in tattoos and body art. The idea evolves directly from the fruit cider ingredients – strawberries and limes, where vines of strawberries intertwine with refreshing limes to form tattoos over the bodies of male and female models.
From now to August, Kopparberg will use the idea as part of its largest outdoor campaign to date with over 1,900 sites across the UK.
A campaign for Frozen Fruit Cider will also roll out with press, digital, social media, and outdoor activity.
