Kerry Foods is returning to screens with a £500k+ marketing investment in its Cheestrings and Yollies brands.
Following last year’s repositioning of Snack Mix under the Cheestrings brand, the product features in its first-ever standalone TV ad from today (June 25) for three weeks.
After a March TV burst, which drove sales up 28% for the brand, Yollies has returned with a campaign that includes TV, cinema and digital, running until the end of August.
Steph Scott, Assistant Brand Manager at Kerry Foods, commented: “With snacking a big focus for Kerry Foods, now and in the future, we want to continue to drive momentum on the Cheestrings brand with an additional burst of TV dedicated solely to our latest NPD. Parents struggle to find an after school snacking solution which will keep their kids fuelled and entertained until dinner. Snack Mix does just this, providing a three-in-one savoury, dairy and treat solution in just one pack.
“We are also confident that our continued investment in Yollies will drive awareness and sales growth for the brand and for the category. With parents becoming more conscious about what their kids eat, we have a fun brand that is the solution. Yollies is a great source of calcium, vitamin D and fibre, making it a hit with both kids and parents alike.”
Cheestrings Snack Mix – a mix of cheese, chocolate raisins and fruity cubes – is available in 50g packs with a £1 RSP.
Yollies 100g (4x25g) has an RSP of £2, and is available in Raspberry, Strawberry and Chocolate flavours.