Willow, an alternative to butter from Saputo Dairy UK, has launched in a 500g spreadable tub format.
Already available as a 250g block, Willow can be used for spreading, cooking and baking.
The new SKU offers an cheaper option for families who are watching their spending thanks to its lower price point.
Saputo is supporting the launch of Willow Spreadable 500g with instore, online and depot activity.
Commenting on the launch, Georgina Thomas, Head of Marketing for Butters, Spreads & Oils at Saputo Dairy UK, said: “Willow Spreadable is a versatile, great value alternative to spreadable butter.
“The new 500g pack is ideal for families of all sizes and presents us with an opportunity to capture price sensitive shoppers who have previously opted for private label.”