World beer and cider company KBE Drinks has launched a brand-new premium spirits range into the UK grocery and convenience channels.
The range includes Makai spiced rum, two Blackland whiskeys and 5 Walla Chai Liqueur, and is available to retailers now.
Makai is a modern rum brand, inspired by the heritage of Polynesia, with an ABV of 40%. It delivers flavours of rich, dark molasses mixed with a blend of Polynesian spices and tropical fruits. The distinctive black bottle has a neck label with the tag line “a tropical escape at the pull of a cork”.
Next comes Blackland Bourbon Whiskey (ABV 41.5%), which is made using Texas grain and traditional methods combined with innovative aging and infusing technology. It is joined by Blackland Texas Pecan Brown Sugar Bourbon (ABV 35%), a small-batch bourbon balanced with a gentle pecan taste.
Finally, 5 Walla Chai Liqueur (ABV 17%) is a rum-based chai tea cream liqueur that blends cinnamon, clove, cardamom, ginger, and vanilla. It comes in a matt black bottle with a wooden stopper and featuring an image of a ‘chai walla’.
Shaun Goode, COO at KBE Drinks, commented: “We know that since the start of the pandemic consumers have increasingly enjoyed mixing and making their own cocktails at home and tend to view spirit brands as an affordable luxury which they like to stock on their drinks trolley, cabinet or shelf.
“All three brands make exciting and versatile cocktail ingredients or can be simply enjoyed neat or with ice, and we hope retailers stock up to help make them a success.”
To find out more visit kbedrinks.com or call 01622 351110.
