Pladis has expanded its Jacob’s portfolio with the launch of two new crackers, as it bids to recruit shoppers aged 35+ into the category.
First up is Jacob’s Cheddars Cheese & Pickle flavour, combining the creaminess of cheddar cheese with the tang of pickle in a melt-in-the-mouth cracker. It is available in 150g packs with an RSP of £1.25.
It is joined by Jacob’s Mediterranean Rosemary crackers, which comes in 190g boxes of five packs of four individually wrapped crackers (RSP £1.99) baked with the taste of rosemary.
Asli Akman, Marketing Director – pladis UK&I, commented: “There is a clear opportunity to recruit new fans and we are confident that these two new additions to our range – one offering a tasty new take on a classic combination and another that taps into a popular flavour trend – are a great way to appeal to a new generation of shoppers.”