J2O, Britvic’s adult soft drink brand, has launched a range of ready-to-drink mocktails.
Three non-alcoholic RTDs are available in 250ml cans with a £1.29 RSP: Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri, and Blackberry & Blueberry Martini.
The launch will be supported by marketing activity early next year, including a £2m campaign in summer 2024.
The products are designed for stay-at-home consumers seeking the mocktail experience they get in hospitality venues, but for a fraction of the cost. They launch as the non-alcoholic market in the UK continues to grow steadily and is projected to reach a valuation of £432m by 2027; one-third of UK adults currently abstain from alcohol entirely.
Ben Parker, Retail Commercial Director at Britvic, commented: “The non-alcoholic drinks market is gaining relevance as people consider their alcohol intake and J2O Mocktails will allow retailers to take advantage of the opportunity this presents.
“With taste the number one driver of soft drinks, the products have been designed to offer delicious flavours based on some of the most popular cocktails, only without the alcohol.”