Irn-Bru’s Snowman advert will be back on TV from 1 December, supported by extensive social media support.
The Snowman will also appear on special Irn-Bru 24 x 330ml advent calendar packs and 2-litre PET packs of Irn-Bru throughout the festive period.
Additionally, Irn-Bru Carol Crews will pop up in various locations, singing well-known Christmas carols with a special soft drinks-related twist. For those who don’t catch a live Carol Crew, the Irn-Bru carols have been recorded by a choir and will be played across social media, where consumers can also access the songbooks.
To drive festive incremental sales, Barr Soft Drinks advised retailers to prominently display all three variants of Irn-Bru and use its Snowman-branded POS to create in-store theatre.