Bright Spirits puts natural flavours first for new gin range

Bright Spirits gin

New supplier Bright Spirits has launched its first range of gins – Pips, Peels and Roots ­– to the UK’s off-trade.

  • Pips Gin is distilled with strawberries, raspberries and blueberries, creating a naturally sweet and tangy gin
  • Peels Gin is distilled with fresh Amalfi lemon, crushed Key lime and yuzu citrus, creating a zesty gin with a citrus kick
  • Roots Gin is distilled with ginger, grains of paradise and angelica root to yield a sweet and spicy flavour

Bright doesn’t use any syrups or other artificial additives in its distilling process; the range has been developed as an answer to the growing demand of consumers looking for a natural alternative to the flavoured gins currently available.

Iain McClune, Bright Spirits boss, said: “Our rule is: if it isn’t natural, it’s not going in.”

The products picked up Silver and Bronze medals at the 2019 International Wine and Spirits Competition.

The launch is supported by social media activity and planned brand sponsorship. POS materials and digital assets are also available to retailers.

Pips, Peels and Roots (all ABV 40%) have an RSP of £36.95 for a 70cl bottle. A 20cl fractional is also available.

Stock is available from Huffman’s or direct from Bright Spirits.