Bestway brews up a fresh batch of coffee

Bestway coffee range

Bestway Wholesale has added several roast and ground coffee SKUs to its best-one and best-one Inspired own-label ranges.

The five new products are available to best-one Symbol Group retailers, Xtra Local Club and Bestway Wholesale customers alongside the best-one Instant Coffee Granules already in the range.

They are:

  • Premium best-one Inspired Colombian Roast & Ground Coffee – 100% Arabica Single Origin (227g, RSP £2.99)
  • Premium best-one Inspired Guatemalan Roast & Ground Coffee – 100% Arabica Single Origin (227g, RSP £2.99)
  • best-one Rich Roast Fresh Ground Coffee (227g, PMP £2.29)
  • best-one French Style Fresh Ground Coffee (227g, PMP £2.29)
  • Barista Premium Instant Coffee Americano Finely Ground Coffee (100g, PMP £2.49)

All are available in shelf-ready cases of six.

When stocked in full, the range caters for a variety of taste profiles with coffee in strengths 3 (medium), 4 (medium/strong) and 5 (strong). All five products are also 100% Rainforest Alliance Certified.

The filter variants are packaged in premium valve-packed bags for freshness and are compatible with all ground coffee machines. The instant coffee comes in a recyclable tin like branded coffees already on the market.

Kenton Burchell, Trading Director at Bestway Wholesale, commented: “These products have been in development for over a year, so this is a very exciting launch for us. Our Category Manager for Own Label, Altaf Khan, has sourced the finest products and benchmarked them against leading brands and other own label products in the market.”