Fontem UK, a wholly owned subsidiary of Imperial Tobacco Group has taken ownership of blu eCigs UK.
The acquisition substantially enhances Imperial Tobacco’s portfolio, growing the company’s presence in the e-vapour category. Earlier this year, Imperial Tobacco commenced distributing the blu portfolio in the UK as part of a separate agreement.
Melvin Ruigrok, Imperial Tobacco General Manager UK & Ireland said: “blu has a well-established brand and product portfolio and with Imperial Tobacco UK’s vast sales force we are confident that blu eCigs will go from strength to strength as we drive distribution forward.”
