Cadbury has announced the return of Dairy Milk Strawberries & Creme for the summer.
Available to order now, the 120g tablet combines Cadbury Dairy Milk with a creamy strawberry filling. Only a limited number will be produced, so when it’s gone, it’s gone.
Originally launched in summer 2013, the variant returned in 2014 due to popular demand. This year, the product aims to build on this strong performance and help drive incremental sales in the summer months once again.
Matthew Williams, Marketing Director at Mondelēz International, said: “The flavour of strawberry is hugely popular, and brings with it the recollection of those long, relaxing British summer days watching sport in the sun. So even if the weather doesn’t play ball, people will still be able to enjoy their CDM Strawberries & Creme!”
