Iceland partners with Uber Eats

Iceland has started trialling rapid delivery in partnership with Uber Eats.

The trial, which begins in London, will use Uber’s technology and Iceland’s in-store infrastructure to deliver goods in as little as 20 minutes.

More than 1,000 branded and non-branded items from Iceland will be available on the Uber Eats app for delivery to consumers near South Bank, Poplar, and Walworth Road.