Kraft Heinz has poured £1.5m into a new campaign for Heinz Tomato Ketchup called ‘Ketchup. But First, Tomato’.
The just-launched campaign runs until the end of September across TV, video-on-demand and out-of-home, as well as digital outlets including Facebook, Instagram, TikTok and YouTube.
It is expected to reach 40 million people. That’s 83% of all UK adults.
Punting a ‘Taste from the Ground Up’ message, several short videos feature tomatoes growing on the vine with bottles of sauce at the centre.
Doron Lass, Brand Manager for Heinz Sauces, said: “This campaign celebrates the unmistakable taste of Heinz Tomato Ketchup by reminding our consumers that the taste they know and love is achieved by using premium quality tomatoes with no artificial colours, flavours or preservatives.”