GoGo squeeZ, a range of fruit puree and yogurt pouches, has teamed up with Disney Classics and Disneyland Paris for a new on-pack promotion timed to coincide with the return of students to England’s schools.
Over a thousand prizes are up for grabs in the promo, including a VIP stay at Disneyland Paris.
Packs feature modern Disney Classics visuals created exclusively for the partnership, designed to maximise on-shelf standout.
The promotion is supported across multiple platforms, including in-store POS, social, digital and influencer activities.
Justine de Monès, Senior Brand Manager at GoGo squeeZ, commented: “This partnership and the exciting on-pack promotion will attract new shoppers, whilst encouraging existing customers to stock up ready for the return to school. The on-pack promotion is set to drive trial, awareness and repeat purchase, making it a real recipe for success.”
