Yoplait has launched a new marketing campaign promoting Frubes as the go-to portable snack for kids.
The multi-channel campaign seeks to drive sales during the March Return to School period.
Key digital activity launched on 21 February and includes activations on YouTube and gaming platforms to connect with younger audiences. TV adverts went live on 1 March and will run until 31 March. The full campaign is expected to reach four million UK consumers.
Frubes is vegetarian-friendly and provides sources of Calcium and Vitamin D, with no added colouring or artificial sweeteners.