Snack bar brand Fibre One 90 Calorie has unveiled a new on-pack promotion across its brownie range.
Running until 20 February, the brand is offering the chance to win the ‘ultimate craveable experience’ by purchasing one of five flavours: Chocolate Fudge Brownie; Cookies & Cream Brownie; Salted Caramel Squares; Birthday Cake Squares; and Lemon Drizzle Squares.
A whopping 600 luxury prizes, including spa days, are up for grabs. To enter, shoppers must purchase their favourite flavour and head to the website linked on the pack to find out if a craveable experience could be theirs. The promotion is supported by shopper marketing activity.
JP Del Carmen, Marketing Manager at Fibre One 90 Calorie, said: “Our mission is to help people celebrate those feel-good moments, without sacrificing the food they love. The ‘new year, new me’ period is a key time for us to recruit new people to the brand and our Crave Club promotion will help us kick off 2023 in a big way.
“With such a range of luxury, craveable prizes to be won, we expect to see our brownie packs fly off the shelves and create a strong start to the year for retailers too!”
Brand owner General Mills encouraged retailers to stock up on the Fibre One 90 Calorie brownie range to make the most of the Crave Club promotion.
