The last year has been the most tumultuous period in living memory in local retailing and for many retailers the time may be right to consider joining a fascia, symbol group or franchise for the first time, or to consider a new partner more in line with their new business strategy.
It’s been both a year to forget and a year to remember for the retailing sector. The pandemic has changed local retailing almost beyond recognition and with so much change going on in such a short space of time, it’s hardly surprising that many retailers are taking a fresh look at the fundamentals of their business.
For a lot of retailers, that means taking a clear-headed look at the options that are available to them in terms of working with a fascia, symbol or franchise partner. For some that will mean joining a group for the first time, for many more it will mean taking a close look at whether the partner they currently work with is still the best option available to them in the new world in which they find themselves.
The benefits of joining a group are well known and well understood. Joining a group for the first time, or choosing a new group more appropriate to your current circumstances, is one of the few ways that retailers can improve their sales and margins overnight.
Yes, it’s largely been a fantastic year for local retailers – at least on the commercial front – but with restrictions likely to be eased significantly in the coming months, the world is set to be turned upside down once more. Hospitality will re-open, non-essential retail will be back with a bang and the blurring of the boundaries between foodservice, retail and online will no doubt become even more pronounced.
So is it time to consider a partner who is truly aligned with your strategy for 2021 and beyond?
All of the fascia, symbol and franchise groups have been working hard over the last 12 months, adapting to the new reality and evolving to better meet the needs of their members – so there’s plenty of work to be done to truly analyse which offer is best for you.
To help take some of the effort out of that analysis, we have compiled overviews of many of the leading UK groups which you can read over the next pages.
It’s an important decision and one that could have a huge impact on your business.