Costcutter has revealed a new ‘Spookily Good Halloween’ campaign, rolling out to retailers nationwide from early October.
The new campaign is designed to capture the adult market, with recipe ideas and offers across BWS, to take advantage of the growth in haunted house parties to celebrate fright night.
Supported by a full suite of in-store POS, consumer leaflets, social media content, the Costcutter website and national press advertising, the campaign will be promoted to retailers via the Group’s ActivHUB retailer portal, through push notifications and a ‘Making the Most of Halloween and Bonfire Night’ guide.
Jenny Leetch, Brand Manager at Costcutter Supermarkets Group, said: “Halloween gets bigger every year and house parties now rank in the top five activities for Halloween. While we’ve created exceptional offers across confectionery, this year’s campaign is all about the adults, with inspiring recipe ideas and outstanding offers on lines including BWS.”
