Coca-Cola Europacific Partners (CCEP) has added two price-marked packs to its Costa Coffee ready-to-drink Latte range.
The 250ml RTD cans of Costa’s bestselling Coffee Latte and Caramel Latte variants, price marked at £1.49, are available from this month.
The launch is supported by a new Costa brand campaign, ‘Lift up your Break,’ which encourages consumers to add an RTD Costa Coffee to a morning or lunchtime break. The campaign runs for three months and taps into Costa Coffee’s customer loyalty club members. Activities include social media, PR and outdoor advertising.
Convenience retailers can request POS materials via My.CCEP.com to help generate excitement around the new PMP formats in-store.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB, said: “Sales of price-marked soft drinks in independent convenience continue to grow, in fact they were up by 35% last summer in comparison to the quarter before.
“We now want to help convenience retailers to offer visible value on a premium product from the nation’s favourite coffee shop, particularly as the weather improves throughout the year.”
