Coca-Cola Europacific Partners (CCEP) has launched its first-ever on-pack promotion for the Costa Coffee ready-to-drink (RTD) chilled coffee Latte range.
Running until 30 September, consumers can scan QR codes on promotional 250ml cans of Costa Coffee Latte, Caramel Latte and Vanilla Latte variants to access a Costa game and have the chance to win one of thousands of prizes that are up for grabs. These include summer getaways to Ibiza and USA, festival tickets, tech gadgets, food delivery vouchers and more.
The on-pack also runs across 4x250ml promotional packs of Costa Coffee Latte and Caramel Latte.
The promotion is supported by a summer marketing campaign that includes social media video content, out-of-home advertising, sampling, and festival partnerships.
To mark the arrival of Costa’s first on-pack promotion, CCEP is giving independent convenience retailers the chance to win a share of £7,500 in cash for themselves and a local good cause.
Retailers can enter into a series of prize draws when they either purchase cases of Costa at participating wholesalers or request POS kits from My.CCEP.com and showcase them being used in store alongside key Costa lines.
