Werther’s Original and Immediate Media have launched ‘A Little Piece of Warmth,’ a multi-platform campaign inspiring the publishing company’s audience of home cooks to sample the Werther’s range through a series of bespoke recipes and content.
The campaign uses targeted digital display advertising and social media activity across Immediate’s brands – including BBC Good Food, Easy Cook and Olive – to drive audiences to a digital hub.
The hub features a series of recipes that offering new ways of enjoying Werther’s Originals from banana & sultana oat bars to caramelised Korean beef with sticky rice.
Further activities include a digital ad takeover of BBC Good Food; an Olive magazine cover sponsorship and advertorials in titles including BBC Good Food, BBC Gardeners’ World and Radio Times; an outdoor ‘Plodcast’ with BBC Countryfile alongside sponsorship of BBC Good Food’s Tom Kerridge podcast; and a Werther’s Original presence at a number of BBC Good Food Show live events.
‘A Little Piece of Warmth’ runs until 31 December 2023 and follows a similar collaboration last year.
