It will come as no surprise to learn that Walkers won’t be replacing three core flavours following its ‘Choose me or lose me’ campaign.
The activity saw Walkers’ favourite flavours face up to overseas contenders in a poll decided by in-store purchases and online voting.
Salt & Vinegar was pitted against Australia’s Lime & Black Pepper, Prawn Cocktail rivalled Spain’s Paprika, and Smoky Bacon stood up to USA’s Bacon & Cheddar.
Consumers cast over 770,000 votes. With a 19% uplift in their value sales, none of the three core flavours was usurped.
Lisa Nash, Walkers Senior Marketing Manager, at PepsiCo, commented: “We are thrilled to see how the campaign truly captured the imagination of the public and how passionate consumers were about keeping their favourite flavours, especially through commenting on what losing their favourite flavour would mean to them via social media.”
The campaign ran across single, PMP, grab bag and multipack formats and was supported by television advertising as well as PR, digital, social media and in-store activity.
