McVitie’s Cheddars Crispy Bacon have been launched by UB. The new brand extension was chosen due it being one of the more popular flavours in the country, said the company. The Crispy Bacon flavour (£1.41) will be available in the same 150g roll wrap format as other products in the McVitie’s Cheddars range, with the addition of a purple colour at one end to differentiate from the core range.

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