Nestlé Confectionery
Nestlé Confectionery is aiming to capitalise on the growth in popularity of chocolate sharing bags with the return of its Vice Versas brand. Last seen on the shelves in 2005, the launch responds to public demand after Nestlé claimed more than 10,000 fans had called for the product to be brought back.
The Vice Versas sharing bag will be available from 6th August with an rrp £1.59 for 126g. Each bag contains assorted bite-size pieces of milk and white chocolate covered in a contrasting crispy sugar shell. The resealable bag makes them ideal for sharing with family and friends, and perfect for the ‘Big Night In’ occasion.
The chocolate bags category has seen 6% value growth in the past year (an increase in over £18m), with Nestlé Confectionery performing ahead of the market at +28%. Innovation in the category is one of the primary drivers of this growth, says the company. Nestlé UK Trade Communications Manager Graham Walker says:
“For retailers, this innovation in a growing category importantly offers the opportunity of incremental sales, with Mums adding them to their basket to ensure a successful treat for their family and friends.”
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