Cadbury has rolled out new packaging across its full Duos range.
The new packaging features a clear on-pack ‘One for me, One for you’ message, aiming to grow and capitalise on the sharing opportunity and further demonstrate the value of the Duos proposition to shoppers.
View Kidsanapun, Duos Lead at Mondelez International, said: “Duos are a fast-growing category, and our new packaging and enhanced messaging will add further excitement and standout.
“Sales of Duos are growing fast, and we know shoppers value the opportunity they present either for sharing with friends and family, or to ‘eat later’. Retailers should look to these new packs as an opportunity to add further strong messaging about the category on their shelves.”
Retailers can visit snackdisplay.co.uk for further information and advice about merchandising Cadbury products.
