Butterkist pairs up with Spider-Man

Butterkist Spider-Man packs

KP Snacks has launched a new on-pack promotion for its Butterkist popcorn brand, celebrating the release of the new Spider-Man: No Way Home film.

Eye-catching promotional packs give shoppers the opportunity to win one of five Sony tech bundles, which each include a Sony Bravia 65” smart TV, a Sony All-One Sound Bar, and Sony headphones.

Running until mid-February 2022, the new promotional packs are available across sharing bags of Tasty Sweet (100g), Deliciously Sweet & Salty (100g), Simply Salted (80g), and Crunchy Toffee popcorn (170g). The campaign also runs across these flavours in £1 PMP format.

Kevin McNair, Marketing Director at KP Snacks, says: “The new Butterkist promotion aims to capitalise on the growth of popcorn sharing occasions (+21%). The promotion is perfectly positioned to disrupt shoppers, broaden Butterkist’s appeal and bring new shoppers to the category. Driving category penetration by focusing on the fun and excitement of a big theatrical release, a well-loved character and the opportunity to win big prizes, the campaign creates a valuable opportunity for retailers to drive growth in popcorn.”

Spider-Man: No Way Home is due to be released exclusively in cinemas on 17 December.