Butterkist is back TV screens this week with the return of its ‘Make the Moment’ advert.
The ad, which airs from Thursday (March 8), promotes Butterkist’s Sweet & Salted flavour, which has been voted the best-tasted branded Sweet & Salted popcorn product by consumers.
The advert is airing in 30-, 20- and 10-second formats. It features a typical living room with family members sharing the same space but not interacting with each other. The mum wants to create some ‘us time’ and knows that opening a bag of Butterkist will transform the room from a group of disengaged individuals into one where everyone re-connects and comes together.
It ends with the strap line “Try it, Love it, Share it. Try our deliciously tasty sweet and salted popcorn. Voted the best tasting branded sweet and salted product”.
The advert is part of a £1m advertising investment that will run from March 8 to April 1.
Jeff Swan, Marketing Director at KP Snacks, said: “The ‘Make the Moment’ campaign was a great success last year, reminding consumers just how delicious Butterkist is. We are to bring the advert back to TV screens for 2018, using it as the perfect opportunity to raise the credentials of Butterkist Sweet & Salted as the tastiest Sweet & Salted popcorn on the market.”