Barr unveils Strathmore Botanics

Strathmore Botanics range

Barr Soft Drinks has launched Strathmore Botanics, a new range of spring water infused with natural botanicals and fruit flavours, with zero calories and no added sugar.

There are three flavours in the range – Orange & Mandarin, Apple & Elderflower, and Pear & Elderberry ­– all available later in March in outers of 12 x 500ml PET bottles at an introductory RSP of 75p.

A range of POS materials is available.

With the popularity of gin on the rise, Strathmore Botanics taps into the growing trend for botanical flavours and performed well in taste tests. Over 70% of those who sampled it said they would buy the product and two-thirds thought it was “modern, premium and appealing”.

“We have developed a product that is genuinely new and exciting for the category, and we look forward to working with retailers to drive incremental profits from their water fixture in 2018,” said Adrian Troy, Marketing Director at AG Barr.