Butterkist has expanded its partnership with Paramount+ through a new on-pack promotion running across its portfolio until 22 December.
The promotion offers shoppers a month’s access to Paramount+ when they purchase a promotional pack of Butterkist Sweet, Sweet & Salty, Salted or Crunchy Toffee popcorn across £1.35 price-marked, sharing and microwave formats.
Consumers need to buy a promotional pack, visit promotion.butterkist.co.uk and enter the eight-digit code found on pack. They will then receive a gift code providing access to the Paramount+ Standard Monthly Plan for one month, currently worth £9.99.
The activity builds on an earlier activation with Paramount+ and aims to strengthen Butterkist’s association with at-home entertainment occasions.
According to KP Snacks, 64% of consumers have a regular Big Night In, while 70% of movie-watching occasions take place at home.
