Benson & Hedges Blue has revealed a new capsule variant, available in Superkings size.
The launch of B&H Superkings Blue Dual taps into the growing capsule segment, which is now worth over £630m a year in independent and symbols, and accounts for 13% of the UK’s total cigarette sales.
The new variant is available now, with an introductory RSP of £8.
Commenting on the launch, JTI’s UK Head of Marketing Stephane Berset said: “We’re constantly looking to bring new, innovative products to the market in line with demand. This latest extension will help retailers capitalise on the popularity of capsule and Superkings-size cigarettes, as well as the current trend towards Ultra Value.”