Batchelors launches Pokémon retailer competition

Batchelors Pasta n Sauce

Batchelors is giving convenience retailers the chance to win a range of prizes to celebrate its partnership with Pokémon.

One retailer will win a Nintendo Switch console along with a copy of Pokémon Legends: Arceus game and Batchelors stock, while a further 10 winners will receive a prize bundle containing a Batchelors-branded FSDU and stock from the core Batchelors line-up to fill it, including bestselling products from the Super Noodles and Pasta ‘n’ Sauce ranges.

Retailers wishing to enter the competition, which runs until 7 March, need to visit Premier Foods’ dedicated convenience website.

The partnership, which launched in stores nationwide at the end of January, offers prizes through an on-pack promotion and campaign. The promo sees Pokémon characters feature across packaging for Batchelors Super Noodles and Pasta ‘n’ Sauce ranges.

Courtney Lewis, Customer Director for Independent Convenience & Wholesale at Premier Foods, said: “We have been amazed by the incredibly positive reaction to our new partnership with Pokémon across the convenience and wholesale channel, and are delighted to be able to invite retailers to get involved. It’s our way of thanking them for all their hard work and support over the years, giving them the chance to win fantastic prizes to help generate sales.”

Promotional packs are available until the end of March.