Three lucky retailers will each win three cases of both the new Raspberry Ripple and Wild Berry Slush variants in our easy-to-enter competition.
To celebrate the launch of its new limited-edition flavours, Irn-Bru Xtra has teamed up with SLR to give retailers the chance to get their hands on some free stock.
The new Raspberry Ripple and Wild Berry Slush flavours will be appearing on shelves from 18 March, following the huge success of last year’s Tropical and Ice Cream variants. They are sure to help retailers drive demand and build excitement ahead of summer once again.
What’s even more exciting is that three lucky retailers will each win three cases of both new flavours in our easy-to-enter competition!
To be in with a shout of grabbing six cases of stock, retailers simply need to email their name and store details to barr@mtjpr.co.uk quoting IRN-BRU XTRA giveaway before 1 April 2024.
Irn-Bru Xtra Raspberry Ripple and Wild Berry Slush come in both plain and 75p price-marked 330ml cans. Eye-catching point-of-sale material is available from Barr Soft Drinks to help retailers create in-store theatre and attract shoppers to the fixture and drive sales.
The 2023 limited editions added £29m to the category as well as a 30% uplift in core Irn-Bru Xtra sales.
