Bacofoil is back on TV with a new campaign to support its Non-Stick Kitchen Foil, which has also received a packaging makeover.
The TV ad launches on May 7 and will run for five weeks. It showcases Bacofoil’s non-stick BacoLift surface by demonstrating that even the most notorious food culprits, like fish fingers, can’t stick to it. This runs alongside the brand’s key message – strength you can trust.
In line with the ad, the refreshed packaging highlights the product’s key USPs and clearly differentiates between the Non-Stick Kitchen Foil and the Original variant, with grey and blue packaging respectively.
The redesign appies to Bacofoil The Non-Stick Kitchen Foil, The Original Foil, All Purpose Cling Film, Baking Paper, Non-Stick Baking Paper, 2 in 1 Parchment & Foil, All Purpose Zipper Bags and Double Seal Freezer Bags.
Zoe Lunn, Senior Brand Manager at Bacofoil, said: “We’re proud to announce the launch of our new look – we think the new packaging is more slick, modern and will clearly stand out on the shelf, highlighting product USPs. Our TV creative will support our key product – Non-Stick Kitchen Foil – and give it a boost by highlighting how it can help families with the notorious issue of messy, sticky food!”
Bacofoil’s The Non-Stick Kitchen Foil has an RSP of £2.95 for 10 metres.