The Weetabix Food Company has added a Chocolatey Hoops Caramel flavour to its Weetos range.
Available in 420g packs (RSP £3.29/£2.50 promo), Asda will be first to stock the new product from April before a wider roll-out.
The launch will be bolstered by digital marketing, targeted influencer activity, in-store promotions and merchandising.
Weetos Chocolatey Hoops Caramel flavour is HFSS compliant, high in fibre and contains vitamins B12 and D, as well as iron.
Charlie Boland, Weetos Brand Manager, said: “Weetos Chocolatey Hoops Caramel flavour delivered strong results during taste testing that saw 85% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product.”
