Cool NPD from Wall’s

Wall's Cornetto Mermaid

Wall’s is gearing up for summer with a new offering from Cornetto, alongside two new flavours under its Calippo brand.

Looking to appeal to Millennials and Generation Z, new Cornetto Mermaid features a pink cone filled with matcha and raspberry flavoured ice cream. Furthermore, a holographic varnish on the packaging apparently emulates a mermaid’s tail.

It is available to order now in the following formats:

  • Cornetto Mermaid 4 x 90ml multipack (RSP £3)
  • Cornetto Mermaid 120ml single stick (RSP £1.20)

Meanwhile, Calippo has bowed to public pressure and launched a cola-flavoured variant. It has also rolled-out a single stick SKU for its existing lime multipack flavour. Both contain under 100 calories per stick and are available now:

  • Calippo Cola 105ml single stick (RSP £1.10)
  • Calippo Lime 105ml single stick (RSP £1.10)

Going in hard with the aquatic puns, Andre Burger, VP Ice Cream and Snacking for brand owner Unilever UK&I, commented: “Reflecting the trend for all things mermaid-inspired, we’ve trawled the high-seas for inspiration and this latest offering from Cornetto is sure to leap out of the ice cream cabinets this summer.

“We’ve also looked at how we can refresh our existing portfolio to create tongue-tingling tasty treats with our new Calippo Lime and Cola variants.”

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