Walkers is back on screens this winter with a fun and light-hearted Christmas campaign.
The new campaign – titled ‘Walkers, Actually Made for Sharing’ – captures some of the well-known struggles of sharing during the festive season, from scrapping over the last Christmas tree, arguing over the game controller, and having to fit one too many people on the sofa. The campaign highlights how the brand’s sharing bags are one of the few things actually made for sharing at Christmas.
A new TV advert will be supported by out-of-home TV, with the ad playing on big screens at Christmas markets across the country, as well as out-of-home advertising, radio and social media activities from now until 31 December.
Featuring favourites including Wotsits Giants Really Cheesy, Sensations Thai Sweet Chilli and Walkers Max Punchy Paprika, the ad seeks to help retailers boost their sales of sharing formats this Christmas.
Wayne Newton, Walkers Senior Marketing Director, commented: “We know that Christmas is the season of good will but as a nation, let’s be honest, we aren’t always the best at sharing – particularly, during the testing times we’re faced with during the festive season.
“By bringing to life those relatable, funny moments, our new campaign aims to bring smiles to the nation’s faces and remind them that whatever the festive occasion, Walkers is actually made for sharing.”