Walkers has extended its Sunbites line up with the launch of Sunbites Nut Mixes.
The new range combines the familiar look and feel of Sunbites with a carefully selected mix of nuts, seeds and dried fruit. The mixes are available now, in both 90g sharing and 35g single formats.
With Nuts growing at 6%, the new range aims to drive penetration into the segment, targeting health-conscious shoppers lured by the Sunbites brand.
Thomas Barkholt, Marketing Director at brand owner PepsiCo, said it was a natural move to launch the new Nut Mixes: “The brand is known for its great taste and quality and already has a wide appeal. The strength of the brand will help retailers capitalise on the nut snacking trend, enabling them to make the most of their snack sales.”
The Nut Mixes are available in 90g sharing packs (RSP £1.99) and 35g singles (RSP £1). Three variants are offered: Nuts & Sun Ripened Raisins; Nuts & Sun Kissed Cranberries; and Crunchy Whole Nuts.