Ready-to-drink brand VK has unveiled a new on-pack promotion offering consumers an extra 10% off at online fashion retailers boohoo and boohooMan with every purchase of its mixed 10-pack.
The promo is part of new campaign ‘#WeAreSummer’, which is focused on “looking great and having fun across the summer months”. It will see VK work with 2020’s Love Island star Luke Mabbott, in addition to the continuing partnership for the second year running with Alex and Olivia Bowen. The campaign is expected to reach over 23 million consumers on social media with a mix of influencer activity and giveaways.
The brand is also running a competition in the mixed pack giving consumers the chance to win a holiday for four to Ibiza in 2021.
It has also launched a limited-edition Raspberry & Peach flavour to tie in with the campaign.
Charlotte Leaver, Senior Brand Manager for VK said: “Heading into a summer unlike any we have experienced before, we want to make sure we are still delivering brilliant activity and value for our loyal fans, whilst continuing to recruit new VK advocates with enticing on-pack offers.
“By partnering with an exciting and relevant brand like boohoo, which has so much cross over with us in terms of consumer demographics and fun attitude, we are able to tie everything our consumers love about summer: great drinks, fresh new looks, and unforgettable holidays with their mates, into one awesome on-pack promotion.”