Yazoo back on box with a (big) bang

Drinking Yazoo

Yazoo is back on screens after nearly 10 years, in a £2m broadcast sponsorship deal with Big Bang Theory spin-off series Young Sheldon.

The advert features the drink in several different consumption occasions: on-the-go, at home and as an accompaniment to work and revision. Yazoo is targeting young impulse buyers with the campaign, which runs until the end of August.

The six-month partnership also sees Yazoo sponsor reruns of The Big Bang Theory.

Gabriella Sudall, Brand Manager at Yazoo, said: “The new partnership allows us to reach one of our primary audiences in an authentic way that feels true to our brand, that way we’re keeping Yazoo front of mind with shoppers and being really visible to consumers we know engage with us the most.”