VApril 2023 will offer local retailers bags of opportunities to electrify their vape sales.
By Gaelle Walker
Live throughout the month of April, the annual VApril campaign has successfully established itself as the largest global campaign to help smokers switch to vaping.
In 2022 there were more than three million vapers who were former smokers and, according to One Poll research, 72% of smokers who were aware of VApril said the campaign had influenced them to make the switch.
In 2023, the campaign looks set to be bigger and better than ever as the number of former smokers making the switch to a vape continues to grow.
Fuelling this growth is likely to be the ultra-convenient and easy-to-use disposables category, which enjoyed almost meteoric success in 2022.
In fact, according to Imperial Tobacco, the growing popularity of disposable products led to “a significant rise” in the number of vapers in the UK in 2022, increasing from 3.7 million in 2021 to 4.3 million in 2022.
“It’s clear that there will be continued demand from consumers for vaping products in 2023 and to tap into this rising trend, retailers need to ensure they are dedicating sufficient space in store for vaping products and stocking the right range for their customer base,” Imperial’s Head of Consumer Marketing Tom Gully says.
In order to cater for this growing demand, Imperial Tobacco recently announced its expansion into the disposables market with its new blu bar vape range.
Each blu bar device contains 20mg/ml of nicotine in 2ml of e-liquid, providing up to 600 puffs and features a LED indicator that lights up when in use.
Available for shoppers to buy now with an RSP of £5.99 per device, the new blu bar range includes six flavours, which Imperial says have been carefully chosen due to their consumer appeal. These include Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice.