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Governments aim to make food labelling fairer and clearer

The UK and Scottish governments are jointly consulting on plans to give shoppers more information about how and where their food is produced and ensure British farmers’ products get the recognition they deserve.

The proposals for fairer food labelling will ensure greater transparency around the origin of food and methods of production.

A consultation looks at how to improve country of origin labelling for certain goods, including how and where this information is displayed and what products should be included. For example, if imported pork is cured into bacon in the UK and features a Union Jack, exploring ways to make it more obvious to consumers that the pig was reared abroad – such as increasing the size of the country of origin text, or placing it on the front of the packet.

It also sets out proposals to require ‘method of production’ labelling on pork, chicken and eggs. These include a mandatory five-tier label for both domestic and imported products which would differentiate between those that fall below, meet and exceed baseline UK animal welfare regulations, which are some of the highest in the world.

Environment Secretary Steve Barclay said: “This government backs British farmers, who work hard to produce food to world-leading standards and maintain our nation’s food security. British consumers want to buy their produce, but too often products made to lower standards abroad aren’t clearly labelled to tell them apart.

“That is why I want to make labelling showing where and how food is produced fairer and easier to understand – empowering consumers to make informed choices and rewarding our British farmers for producing high-quality, high-welfare food.”

In addition, the consultation seeks views on whether it should be mandatory requirement to state the origin of meat, seafood and dairy products outside of the home, for example on menus in cafes and restaurants.

The consultation will run for eight weeks, closing on 7 May 2024.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.