Golden Wonder has launched a new on-pack promotion across its Transform-A-Snack brand to mark the release of Transformers: Rise Of The Beasts in cinemas from 9 June 2023.
Consumers have the chance to win a trip to New York, where the film is partially set, as well as a host of other movie-related merchandise.
The promotion runs across five million packs and is supported by substantial social and digital campaign marketing campaigns.
Golden Wonder Marketing Director Matt Smith said the opportunity to team up with the movie was “the perfect partnership”.
He added: “This unique promotion will certainly drive further growth on the back of Transform-A-Snack’s recent strong sales – which are up 25.8% year on year.”
