Procter & Gamble is clearly hoping to clean up in the convenience sector with the launch of a range of new Laundry PMPs.
The selection includes some of the company’s most popular brands across the cleaning, sensory and value cleaning segments.
Available to retailers now, P&G has added PMP stickers to the following products:
- Ariel 3in1 Pods (12 wash) at an rrp of £3.99
- Bold 2in1 Liquitabs (12 wash) at an rrp of £3.49
- Daz Go Pods (12 wash) at an rrp of £2.49
John Drake, Head of Convenience at P&G, commented: “Experience has shown time and again that PMPs are a powerful tool for retailers to improve sales and grow categories in-store. Giving convenience retailers the opportunity to offer their customers price marked packs across a range of our best-selling laundry brands is going to help them thrive in a competitive market.”
