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The thrill of it

UTC bungee jumping

Under The Counter has never considered himself a thrill seeker, although he did hold Mrs UTC’s coat while she went on the big wheel at M&D’s once.

He had cause to revise this opinion, however, in the wake of online casino Luck.com research which named the 10 areas of the United Kingdom with the most adrenaline junkies.

The research analysed average monthly searches for excitement-inducing terms in each area, compared to its population. The study then revealed the number of searches… blah blah blah… zzz. Who knew thrill-seeking could be so boring?

Anyway, it turns out – surprisingly enough – that Walsall is the UK’s thrill-seeking capital, followed by Wrexham and Liverpool. Popular search terms included ‘axe throwing,’ ‘indoor skydiving’ and ‘rock climbing’.

Inverness is the first place in Scotland to bother the list, staggering over the line in sixth place. The most popular searches in the Capital of the Highlands were not ‘monster’ and ‘hunting’ but rather ‘Lottery,’ ‘lottery’ (now that’s pedantry at its best), and ‘Euromillions’.

What? Stop the chainsaw juggling a minute. It’s a bit of a stretch – even attached to a bungee rope – from skydiving to the lottery, is it not? Putting on a Lucky Dip is hardly daredevil stuff, but SLR’s resident jackass UTC was quick to claim it as a character trait that put him on a par with Johnny Knoxville or Evel Knievel.

And never let it be said that SLR doesn’t offer actionable insights. So, if you’ve a shop in Inverness, we advise you to get yourself a lottery (or Lottery) terminal pronto.

But don’t bother stocking up on axes and parachutes.

Under The Counter

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.