Tennent’s Lager is celebrating a renewed partnership with the Scottish FA by launching its biggest-ever off trade activity across more than one million promotional packs.
Launching in May, consumers buying promotional 10-, 12- and 15-packs of Tennent’s will have the chance to win one of over 4,500 prizes including personalised Tennent’s football tops, mini footballs, captain’s armbands and vouchers for the Tennents.co.uk online store.
Consumers can scan a QR code on promotional packaging which will take them to a microsite where they can enter the competition. They’ll find out immediately if they’re a winner and what prize they have won.
Iain Telford, Senior Marketing Manager at Tennent’s, said: “Our new on-pack celebrates the Summer of Football that lies ahead and we’re looking forward to standing with the rest of Scotland in cheering on our national team in their biggest season in 23 years.
“As the Original Supporter of Scottish football, we wanted to help fans combine their favourite lager with their favourite sport and we know they’ll be excited to get their hands on the great prizes that are up for grabs.”
The brewer recently put the gloves goalkeeper David Marshall wore to make the penalty save that put Scotland through to the Euro 2020 finals on display at its visitor centre in Glasgow.