SPAR has unveiled four new wines for summer including two new bag in a box SKUs – a first for the symbol group’s own-label wine range.
Available from 29 April in 2.25 litre boxes are SPAR’s popular Crisp White and Fresh Rosé. The convenient to carry boxes are equivalent to three bottles of wine and are priced at £14.99.
The launch is supported with instore POS and digital activity.
SPAR has also rolled out its very own Picpoul de Pinet from Languedoc, which will sit under its existing Regional Selection range.
The wine, which comes in a distintive embossed bottle, hits shelves at the promotional price of £6.99 from 20 May until 9 June 2021, when it will be available for £7.99.
The fourth new wine launching in SPAR stores this summer is the Seashell Bay Sauvignon Blanc. Forming part of the Exclusive range at SPAR, this new wine is currently sourced from the award-winning South African winery, Journey’s End.
Seashell Bay is launching at £5.99 on 20 May until 9 June 2021 when the normal RSP of £6.99 kicks in.